A few numbers. A lot of work behind them.The outcomes, not the impressions.
$100M
pipeline in 90 days
HP / EDS
$6M → $15M
revenue, then acquired
CYFIR
3x → 18x
event ROI
QLESS
5 / 30
days to prototype / market
PURE FLOW PARTNERS
The story in one minute
01 / Always in motion
Still curious. Still building. Not done yet.
I don’t give up when something gets hard. I get curious. I learn what I need to learn, try another way, and keep building. Every chapter has changed how I think. None has changed that drive.
Chapter 01The beginning
GTE & MCIEnterprise sales & business development
Before I built the engine, I carried the quota.
A vanity number. A marketing plan. A large telecom deal. That was my first lesson in what marketing could really do.
200%above quota at MCI, up to
The situation
I started in enterprise sales, selling network services to large accounts. I saw firsthand what a seller needs to turn a conversation into a deal.
What I built
Connected the sales pitch to a marketing plan that helped win a large telecom deal.
Closed MCI’s first global point-to-point network sale.
Won a no-bid-with-cause deal at GTE.
Marketing should help someone sell. I have never forgotten that.
Chapter 022002–2014
HP / EDSDirector of Marketing
One company. One story. A very different result.
An acquisition brought two organizations together. My job was to turn a complex portfolio into a story customers wanted to buy.
$100Mpipeline in the first 90 days
45%close ratio
35%shorter sales cycles
30%growth in wallet share
Chapter 032015–2017
AvigilonDirector of Global & Partner Marketing
Fix the data. Change the outcome.
The product was intelligent. The sales database wasn’t. I started with the part nobody wanted to touch.
13% → 48%opportunity-to-win conversion
2xvalue of won opportunities
35%growth in partner revenue contribution
Chapter 042017–2018
QLessVP of Marketing
An event is only as good as what happens next.
Trade shows were working. Just not hard enough. The breakthrough came from smaller tables, not bigger booths.
3x → 18xevent ROI
177%increase in overall marketing ROI
3xemail open rates
Chapter 052019–2020
CyFIRChief Marketing Officer
From unknown to acquisition-ready.
No brand. No systems. No plan. A cybersecurity startup needed all three, and it needed them fast.
$6M → $15Mrevenue growth
$60Mpipeline in year one
600+qualified leads in year one
12 monthsto acquisition-ready
Chapter 062020–2022
PASSUR AerospaceVP of Marketing
When the trade shows stopped, we didn’t.
COVID closed the exhibition halls. I opened a new route to customers.
$11M → $20M+revenue growth
500%increase in web traffic
Chapter 072022–2023
BlockchainsVP of Marketing
Give a new category a clear point of view.
New technology needs more than attention. It needs a reason to matter. For me, that reason was protecting individual identity.
36%improvement in lead quality
Chapter 082024–Present
Pure Flow PartnersCo-Founder
Now I don’t just lead the work. I build it.
Thirty years of knowing what to build. Now, the tools to build it myself. My latest projects: Haunted San Pedro and Pedro the Sea Lion.
5 daysto prototype
30 daysto market
235businesses cataloged
02 / The Tricycle Strategy
Revenue is a system, not a department.
Most revenue problems aren’t sales problems or marketing problems. They live in the gaps between them. Sales hears what buyers really need. Marketing turns that insight into demand at scale. AI shortens the time between learning something and acting on it. When all three are tuned to each other, every deal teaches the next campaign, every campaign feeds the pipeline, and every tool makes the team faster. That’s the balance: steady enough to carry real weight, built to keep moving.
01
Sales
Hear the buyer.
Find the real problem and the real objection. That insight steers everything marketing builds.
02
Marketing
Scale what works.
Turn what sales learns into story, systems and channels that fill the pipeline with the right buyers.
03
AI building
Speed the loop.
Measure, test and build faster, so lessons from the field reach the market in days, not quarters.
“When it’s done right, marketing can be the engine for organizational value and growth.”Evee Burgard
03 / The chapter I’m writing now
Less directing. More doing.
At Pure Flow Partners, I’m using everything I’ve learned to build experiences for real places and real people.
A navigation guide helping visitors discover San Pedro on their own terms, based on what interests them. His tagline, Say it like a local, is brand alignment and a fun way to remember LA’s harbor town.
